Berlin Tesla showroom targeted in protest against Musk
Activists from the group New Generation have staged a protest by splashing blue paint on a Tesla showroom in Berlin. This action was intended to express their opposition to the political activities of Elon Musk, the company's owner. The choice of paint colour, as highlighted by the protesters, was deliberate.
On Monday in Berlin, an unusual protest unfolded. Activists from the New Generation group, previously known as Last Generation, splashed blue paint on a Tesla branch in the Reinickendorf district. One of the banners held by the protesters read: "Closed until further notice due to fascism".
A police spokesperson explained to "Bild" that several individuals sprayed paint on the building's facade, entrance area, and six exhibition vehicles. Two women, aged 28 and 44, were detained but were released after their identities were established. An investigation into property damage is currently underway.
Blue paint as a symbol
The portal "Tagesspiegel" reports that the choice of blue was intentional. It is a colour associated with the right-wing populist party Alternative for Germany (AfD). New Generation explained on Instagram that the protest aimed to highlight Elon Musk’s "destructive political influence" in the USA. The paint colour was meant to be an allusion to Musk's alleged fascist stance and his support for AfD.
The protest is part of a broader campaign that began on 1st March. Previously, the Last Generation group organised numerous protests demanding more decisive climate policies.
New Generation calls for action
On their website neuegeneration.com, activists emphasise that "the time for a non-violent democratic revolution is now." They argue that the world is currently more unstable than ever, and society faces a choice: whether to allow the dominance of the super-rich and their right-wing allies, or to chart a course for a just future.
The activists declare that their actions aim to demonstrate that an alternative path exists. "Together we begin the protests. We are putting pressure on politicians," they state on their website.
