Failed release: Apple TV+'s 'Wolfs' loses at box office
It was meant to be a box office and streaming sensation. However, something went awry, and "Wolfs," starring George Clooney and Brad Pitt, ended up being a flop. Plans for a sequel were abandoned.
Apple TV+'s decision to restrict the theatrical release of "Wolfs," starring George Clooney and Brad Pitt, took the film industry by surprise. Director Jon Watts announced he would not be pursuing the anticipated sequel, having lost faith in the platform as a creative partner. What went wrong?
Lone, abandoned wolves
Apple TV+ has been known for excellent series, yet it has recently struggled with feature films. Productions like "Napoleon" and "Argylle" elicited mixed responses from critics and audiences in the US, failing to make a significant impact at the global box office. This led to reduced distribution of the new film featuring Brad Pitt and George Clooney. "Wolfs" may have come to your attention through a promising trailer seen during a cinema visit. However, following the film's poor reception in the United States, the distributor opted for a brief and limited theatrical release.
The strategy was revised at the last minute. The film was slated for only a week-long run in cinemas before its debut on the streaming platform. This decision by Apple TV+ was a shock for the cast and crew. Director Jon Watts has stated he is dropping the potential sequel because he "no longer trusted them as a creative partner," as reported by Collider.
According to Collider, "Wolfs" could have effectively bridged the gap between high-budget blockbusters and festival films, bringing an original concept not tied to existing franchises. In short, it finally offered something new. This was somewhat validated, as reported by the American press, the film is gaining success on streaming platforms.
