Genesis enters endurance race as Andre Lotterer drives in debut
The Koreans aim to make a stronger impact in motorsport. They recently unveiled a prototype race car and announced several key individuals involved in the project.
Another brand is entering the endurance racing world: the Korean Genesis, the luxury division of Hyundai. During the official premiere in Dubai, we were introduced to the design of the Genesis GMR-001 hypercar and the initial details of the racing project.
The GMR-001 is constructed in accordance with LMDh class requirements, with support from Oreca and IDEC Sport. The inaugural drivers will be three-time Le Mans winner André Lotterer and 2023 IMSA GTP champion Pipo Derrani. Cyril Abiteboul, former head of Renault Sport F1 and director of Hyundai Shell Mobis World Rally Team, will lead the team.
In preparation for the full 2026 season, Genesis will compete in the European Le Mans Series in the LMP2 category next year. The team will feature Logan Sargeant, Jamie Chadwick, and Mathys Jaubert.
"Motorsport is a natural step in the evolution of the Genesis brand," said Luc Donckerwolke, Chief Creative Officer of Genesis. "We want to bring our 'Athletic Elegance' philosophy to global tracks, highlighting our bold, progressive, and distinctly Korean values."
