NewsEricsson trademark in Russia: New chapter for foreign brands

Ericsson trademark in Russia: New chapter for foreign brands

The Russian company "Ruskliemat registered the Ericsson trademark after the Swedish manufacturer exited Russia. This marks the first instance in the country where a foreign brand has been transferred to a local company. Rospatent approved the registration on March 12, 2025.

Projected logos on the wall of a room at the Ericsson AB stand on day two of the MWC Barcelona at the Fira de Barcelona venue in Barcelona, Spain, on Tuesday, March 1, 2022. Over 1,800 exhibitors and attendees from 183 countries will attend the annual event, which runs from Feb. 28 to March 3. Photographer: Angel Garcia/Bloomberg via Getty Images

Images source: © Getty Images | Bloomberg

Przemysław Ciszak

20 March 2025 08:19

The Russian company "Ruskliemat" took over the Ericsson trademark, representing Russia's first case of its kind. According to "Kommersant," Rospatent registered the brand for "Ruskliemat" on March 12, 2025. This development stems from the Swedish manufacturer's decision to leave the Russian market following the Ukraine conflict's onset.

The Ericsson trademark was registered in clothing, footwear, and headgear. Previously, in October 2024, the court ruled in favour of "Ruskliemat" regarding removing legal protection for the Ericsson brand.

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According to "Kommersant," the company plans to utilize the brand in the interests of a foreign partner.

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Experts predict similar situations could impact other foreign brands, such as Starbucks. In 2025, the three-year period of legal protection for trademarks will end, potentially leading to further acquisitions by Russian companies.