Italy's tourism surge: Colosseum leads with record visitors
The Roman Colosseum attracted nearly 15 million tourists last year, becoming the most popular landmark in Italy. The Uffizi Gallery and Pompeii were also among the top most visited places in the country.
The year 2024 turned out to be a record-breaking year for Italian tourism. According to the Italian Ministry of Culture, the number of visitors to landmarks and museums exceeded 60 million, representing an increase of 5% compared to the previous year. Ticket revenues amounted to €382 million (over 594 million Canadian dollars).
Colosseum leads the way
The Roman Colosseum, visited by nearly 15 million people, generated revenues of nearly €102 million (159 million Canadian dollars). It is the most popular landmark in Italy, consistently attracting tourists from all over the world.
The Uffizi Gallery in Florence ranked second, with 5.3 million visitors and ticket revenues of €62 million (96 million Canadian dollars). Pompeii came in third with 4.2 million visitors and revenues of €55.2 million (approximately 86 million Canadian dollars). To protect the ancient city, a daily limit of 20,000 tourists was introduced.
Fourth place in the ranking went to the Roman Pantheon, which attracted 4 million tourists, generating revenues of nearly €15 million (23 million Canadian dollars). The Accademia Gallery in Florence ranked fifth with 2 million visitors and revenues of €27 million (42 million Canadian dollars).
Jubilee year
It looks like due to the ongoing Jubilee Year and the election of a new pope, the results for 2025 are expected to be even higher. Not only Rome, but all of Italy is exceptionally popular with tourists from all over the world this year.
