NewsTrump investment ignites Salem Media surge amidst scrutiny

Trump investment ignites Salem Media surge amidst scrutiny

The Trump family has invested in Salem Media Group, leading to a sharp increase in the media company's stock value. Donald Trump Jr. and Lara Trump have become new shareholders, contributing to a 354.34% stock price increase in just one day, reports "Bloomberg."

Ivanka Trump and Donald Trump Jr. at the inauguration of their father, Donald, as the President of the United States
Ivanka Trump and Donald Trump Jr. at the inauguration of their father, Donald, as the President of the United States
Images source: © chip somodevilla | 2025 Getty Images
Piotr Bera

The value of Salem Media Group's stocks increased significantly after Donald Trump Jr. (Trump’s son from his first marriage to Ivana) and the president's daughter-in-law Lara Trump (wife of Eric, Trump's third child with Ivana) joined the shareholders. According to Bloomberg, the stock price in the after-hours peak on Tuesday (April 15) reached $2.09 (2,89 CAD), which means an increase of 354.34% compared to the previous day. The Trump family is known for engaging in low-liquidity companies.

According to the report, Salem Media Group’s low-liquidity stocks saw a surge in volatility and hit record trading volumes, with more than 2 million shares traded—up sharply from just 4,100 the previous day.

Salem Media Group is an American holding company that focuses on Christian and conservative audiences. It includes radio stations and online resources. The company is also known for publishing books and disseminating commentary on current events. After the Trump investment, the company's market value neared $10 million (13 million CAD).

This is not the first time the Trump family has invested in low-liquidity companies. Previously, Donald Trump Jr. became involved with Unusual Machines, a drone manufacturing company, and PSQ Holdings, a market operator for conservative-minded companies. These actions often lead to sharp increases in stock values, which can just as quickly plummet later.

Accusations against Trump

The American opposition accuses Donald Trump of market manipulation. According to Democrats, there was a leak of information from the White House on April 9, which led to stock market jumps when the president announced a 90-day tariff suspension.

Six leading Democratic Party senators – including Elizabeth Warren, Chuck Schumer, Ron Wyden, and Adam Schiff – on April 11, sent a letter to the U.S. Securities and Exchange Commission (SEC). The politicians are demanding an investigation into the potential use of public information for market manipulation by individuals connected to the Trump administration and the president's family. The senators suggested that certain individuals may have had advance knowledge of the U.S. president’s plan to announce a suspension of tariffs, anticipating that this would lead to a market upturn.

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