Diesel taps Måneskin's Damiano David for a bold new collection
Damiano David, the lead singer of the Italian band Måneskin, recently announced the start of his solo career. He has become the new face of the Diesel brand. Fans can purchase clothing adorned with his tattoos.
15 November 2024 17:01
Following their triumph at Eurovision, an international career was predicted for Måneskin. These predictions proved accurate: the band released another album, toured for several years, and their show tickets sold out instantly. Add to this a Grammy nomination for Best New Artist, and the band has truly hit a high note in the showbiz world. What more could one want?
More is indeed possible. Working in a band often involves a desire for autonomy, which is why many fans closely observe Måneskin's members' activities. Victoria De Angelis has embarked on a journey as a DJ, while Damiano David has released his first - surprisingly pop - singles.
Not all listeners resonate with this transformation, but several intriguing promotional initiatives have supported it. Damiano has become the official ambassador for the Diesel brand, and fans can already purchase an exclusive collection inspired by his style.
A shirt that looks like Damiano David's chest. Over the top?
The Diesel brand offers a variety of items: shirts, sweatshirts, trousers, and tops. Some are quite... daring. The most controversial pieces are the clothes that replicate Damiano David's tattoos. The Diesel brand collection includes a thin, skin-toned top adorned with designs identical to those of the artist on his body. There is also a skin-coloured shirt that faithfully recreates his tattoos, including those that are unfinished, old, and faded.
Who approved this? It's difficult to say. We'll have to wait for Damiano imitators to appear at concerts "with his chest." Quite peculiar, indeed...
