Japanese manicure: The natural nail trend for 2025

Fans of well-groomed hands are increasingly eager to experiment. For years, gels, acrylics, and hybrids have been popular—bold, durable, and perfectly even. However, now the trend is shifting towards naturalness. Women are beginning to focus on care, nail plate health, and a minimalist effect. Japanese manicure fits perfectly into this direction—not only does it improve nail condition, but it also provides a spectacular shiny, pink sheen.

This is a ritual originating from Japan and based on traditional care techniques. Specialists in salons, and increasingly women at home, perform this treatment to nourish, strengthen, and polish the natural nail plate. Two products play a key role: wax paste with vitamins and minerals and a protective powder.

Both ingredients are massaged into the nail plate using special chamois buffers, which not only nourish but also mechanically polish the nails, giving them a glass-like effect. Japanese manicure is distinctive because it does not cover the nail with any layer of polish—it works from the inside and allows the nail plate to "breathe."

To achieve a perfect effect, it's worth following a few basic steps. First, clean the nails thoroughly and gently matte them with a file. Next, apply the nourishing wax paste to the nail plate—rub it in with energetic, circular motions using the buffer.

The paste contains ingredients such as keratin, vitamin A and E, and beeswax, which strengthen the nails from the inside. Once the plate absorbs the paste, it's time for the powder. Apply it in a similar manner—press it into the nail to secure the active ingredients and give the nails a characteristic shine. The entire process takes about 30 minutes, and the effect lasts up to two weeks.