Singers strike gold in the cosmetics industry

Many well-known individuals use the money they have earned throughout their careers to invest in their own original businesses. In the cosmetic sphere, singers are highly respected and frequently mentioned on social media. Selena Gomez, Rihanna, Ariana Grande, and Lady Gaga have created numerous products that fans are keen to acquire. It's essential to remember that some of them have overcome significant obstacles.

When Lady Gaga announced in 2019 that she was planning to conquer the cosmetics market, many people were thrilled. The singer was renowned for her avant-garde appearance. During performances, she always had immaculate makeup. However, the launch of the "Haus Labs" company was not initially successful. Many criticised the artist for offering products that were not of good quality. The price was also an issue, as the cosmetics were not inexpensive. Lady Gaga took the criticism constructively and set to work.

Currently, Lady Gaga's most iconic product is undoubtedly the Triclone Skin Tech Foundation. The foundation is made with arnica, a plant that combats pain and inflammation on the face. It's also worth noting that the singer's cosmetic brand is vegan, and the products are not tested on animals. Recent data from 2020 valued "Haus Labs" at nearly $142 million, so €130 million.

Ariana Grande entered the cosmetics market in 2021 by creating her own brand "R.E.M. Beauty". This decision surprised no one. The singer was known primarily for her impeccable eyeliner, both on stage and in everyday life. Naturally, popular products include eyeliners, but fans have become enamoured with the star's highlighters. The shimmering and stunning colours attract customers from all over the world. In 2023, Ariana Grande's brand earned $89 million so €82 million.

When Selena Gomez announced in 2020 that she intended to conquer the cosmetics market, many people were sceptical. No one expected the singer's products to become iconic. From the outset, the artist impressed with quality, durability, and the colour palette available in "Rare Beauty". However, the absolute hit turned out to be the liquid blush, which continues to fly off the shelves at Sephora like hotcakes. It stays on the face all day and looks remarkable. Selena Gomez can undoubtedly call it a success, as her brand is worth $2 billion (€1.85 billion.)

Finally, we highlight Rihanna, who reigns supreme in the cosmetics market. The absolute hit of "Fenty Beauty" is her highlighters, along with face contouring sticks. When the singer first showcased the type of shine her brand’s customers would experience, the world went crazy. Anyone who loves to be noticed from miles away will undoubtedly want to buy a highlighter from "Fenty Beauty". Like Selena, Rihanna can also attest to the brand's success, which is valued at $2.8 billion, approximately €2.6 billion.