US and Europe pivot as reliance on China diminishes
Dependence on China limits 65% of large companies in the USA and Europe, while 82% plan to address this, according to a report by Capgemini Engineering. This is related to the reindustrialisation process, which is being accelerated by rising tariffs and intensifying trade conflicts.
The authors of the latest Capgemini Engineering report noted that large companies in the United States and Europe are increasingly focused on reindustrialisation. This process involves the reindustrialisation of a country or region, creating new facilities, often based on modern technologies, and increasing employment in the industry.
For years, production has been massively relocated to countries with lower labour costs, becoming a standard in the strategies of large companies and "seemed" to have no alternative, the press release states. However, according to the report's authors, the COVID-19 pandemic and the war in Ukraine have shown the fragility of global supply chains, "forcing" companies to rethink their approach.
At that time, discussions about the necessity of reindustrialisation as a response to disrupted logistical connections and geopolitical tensions began. The risk of dependence on production in China and other distant regions was "highlighted" by rising tariffs and intensifying trade conflicts, the authors assess. Capgemini Engineering experts note that it's no surprise that nearly 95% of executives point to pressure on supply chains as a key issue, and 93% express concerns about the negative effects of rising tariffs.
What western giants want to do now
A strategic priority for large companies is to restructure global supply chains and production capacities, including bringing production back to the country (reshoring), closer to the target location (nearshoring), and to allied countries (friendshoring), it was indicated. Another priority for companies is to diversify sources of supply, even at the expense of short-term profitability: 60% of executives aim to continue these actions despite higher expenses.
65% of companies are reducing their dependence on Chinese products, and 82% plan to do so within the next three years, increasing investments in friendshoring, it was pointed out. Companies surveyed want to relocate some production to countries and regions such as North America, the United Kingdom, Mexico, Vietnam, India, and North Africa.
The new production model relies on technologies and processes such as automation, artificial intelligence, or blockchain (decentralised data registry), which allow companies to reduce costs, increase efficiency, and enhance operational resilience. Over 60% of organisations plan to develop technologies such as data analysis, artificial intelligence, and machine learning in the next three years. Investments in innovative production solutions aim to support reindustrialisation processes, address logistical challenges, and sustainability challenges, it was explained.
Capgemini Engineering experts comment that reindustrialisation is no longer just a temporary reaction to a crisis but a long-term strategy for building flexible and resilient supply chains.
This company's report, titled "The resurgence of manufacturing. Reindustrialisation strategies in Europe and the US – 2025," was based on a survey conducted from 1–20 January, among 1,401 executive representatives in companies with annual revenues exceeding $1 billion (€900 million) from the USA, the United Kingdom, France, Germany, Italy, the Netherlands, Spain, and the Nordic countries.
