Mcdonald’s faces revenue slump, plans major strategy shift
At the beginning of 2025, McDonald's recorded its largest drop in revenue since the pandemic. The fast-food giant is preparing to implement significant changes, including price adjustments and the launch of a marketing campaign.
In the first quarter of 2025, McDonald's revenue in the USA fell by 3.6% compared to the first three months of 2024. The company hadn't reported such poor results in five years, according to the German website karlsruhe-insider.de.
"More and more people are having to manage their household budgets and think twice about every dollar spent. Most people have no choice but to thoroughly consider what they really need. Of course, the first thing to cut back on is non-essential spending," the site reports.
However, McDonald's has a plan to reverse this trend. The company intends to release promotional clips and make the chain's locations more attractive as places to work. Prices will also be adjusted to reflect the new economic reality, notes karlsruhe-insider.de.
The largest McDonald's restaurant
Despite the difficulties, the chain recently opened its largest location. The restaurant is situated at Son San Juan Airport in Palma, Majorca, and spans approximately 1,000 square metres.
The restaurant features 40 digital kiosks and eight order fulfillment lines to streamline customer service. Additionally, it offers table service and a McCafé. The new fast-food location employs nearly 200 people, making it one of the largest employers in the region.
